SEO
There isn't a magic trick that guarantees a top spot. Good SEO starts with understanding what your customers search for, then making your website useful, clear and easy for search engines to understand.
Let's talk about your website →You can call me, text me, or fill out the form. I'll usually get back to you within a day.
COMMON SEO QUESTIONS
There can be a lot of reasons. Your site may be new, the pages may not match what people are searching for, or Google may simply not understand the site very well yet. I'll look at what is actually happening before recommending changes.
There isn't a reliable timetable. It depends on the site, the competition, the search terms and how established the website is. I can help improve the things we can control, but I won't promise a date or a position.
People still use words and phrases when they search, so it helps to use the language your customers actually use. The goal is useful, natural content, not stuffing the same keyword into a page over and over.
There are several ways to research search terms, including looking at search data, related searches and the questions customers ask. The best opportunities are usually the ones that connect what people search for with what you actually sell.
More pages can help when each page has a useful purpose. Adding pages just to target keywords usually isn't a good strategy. I'd rather have fewer good pages than a pile of thin ones.
Google considers many signals, including relevance, content, links, location and the overall quality of the result. I can compare your site with the pages that are showing up and look for practical opportunities to improve it.
It can, when you have something useful to say. Helpful articles can answer questions, cover topics your customers care about and give search engines more information about your business. You don't need to publish just for the sake of publishing.
Reviews are useful for local businesses because they can help people decide who to call, and your Google Business Profile is an important part of local search. Reviews aren't a magic ranking button, but they are worth paying attention to.
Yes, AI search is becoming another way people discover businesses and ask questions. There are no guarantees that an AI system will recommend your business, but clear, useful and trustworthy information gives these systems more to work with.
Start with the basics: clearly explain what you do, who you serve, where you work and what questions you can answer. Well-organized pages, accurate information and useful content make it easier for both people and AI systems to understand your business.
WHERE I WORK
I work with small businesses in St. Thomas and London, Ontario, as well as businesses in communities across Canada.
You don't have to compete with a big agency to improve your online visibility. I'll look at your website, your customers and the searches that matter to your business, then explain what I think is worth doing.
If you're looking for SEO help in St. Thomas, SEO services in London, Ontario, or practical search advice anywhere in Canada, let's talk about your website.
Let's talk about your websiteYou can call me, text me, or fill out the form. I'll usually get back to you within a day.